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好享家启用新LOGO 品牌战略规划升级

发布时间:2018-05-12编辑:济南好享家


JINRI,GUONEIGUIMOZUIDADESHUSHIZHINENGJIAJUJICHENGFUWUSHANG——HAOXIANGJIA,JIANGPINPAISHIBIEXITONGJINXINGLEQUANXINSHENGJI。ZHEIYESHIHAOXIANGJIAZI2009NIANCHUANGLIYILAI,SHOUCISHENGJIQIPINPAISHIBIEXITONG。

亚博足彩 JUHAOXIANGJIAXIANGGUANRENSHITOULU,CICIPINPAISHIBIEXITONGDESHENGJIKEYIWEIRAOSANGEGUANJIANCI“SSM”LAIJIEDU,“SSM”YIWEI SimpleJIANJIETONGYI、SmileWEIXIAOFUWU、 Mission StatementSHIMINGBIDA。

亚博足彩 Simple—JIJIANFENGZAIZHEIGEXINSHIDAIYOUQISHIHULIANWANGDACHAOXIA,YIJINGCHENGWEIYIZHONGSHIBUKEDANGDEQUSHI。JUJIESHAO,HAOXIANGJIAXINBANLOGOCONGXINGSHI、XIJIE、YUANSUDOUJINXINGLEQUANFANGWEIGENGXIN,ZHONGYINGWENQUYUGENGJIAJIANJIE、TONGYI,YUANXINGZITITIXIANLEPINGTAIXINGQIYEDERONGTONGJIQINHELI。

Smile—XINBANLOGOKEYIJIAOWEIMINGXIANDEKANCHU,LIANGGEYINGWEN“O”DESHEJI,YOUYUANDIANGAIWEIXIAOLIANDEXINGZHUANG。ZHEIZHONGGAIBIAN,QISHEJICHUZHONGZESHIWEILECHUANDAHAOXIANGJIAGUANZHUYONGHUTIYAN,ZHONGSHI“WEIXIAO”FUWUDELINIAN。

亚博足彩 Mission Statement—XINBANLOGOJIANGYUANXIANDEPINPAISLOGAN “SHUSHIHUANJINGDINGZHIZHUANJIA”GAIWEIHAOXIANGJIAQIYESHIMING“RANGJIAGENGSHUSHI、GENGJIANKANG”。GENGGAIHOU,ZUOWEIXIAOFEIZHE,KEYIGENGZHIGUANDEGANSHOUDAOHAOXIANGJIAZHILIYURANGZHONGCHANJIEJIJIATINGDEJIAJUHUANJINGGENGJIASHUSHI、GENGJIAJIANKANGDEQIYESHIMING。

整体LOGO的色调继续沿用好享家品牌色调——橙色,并让温暖的橙色与极具亲和力的微笑造型达到完美的结合。LOGO的整体形态如同一枚圆润的印章,给用户以信赖感和归属感,体现好享家将以专业、高效、优质的服务,为消费者带来更加贴心、安心的舒适智能家居消费体验。可以看出,好享家此次LOGO的全新升级,除了LOGO形象的改变外,核心在于体现了好享家将更加重视与顾客的沟通,更加注重服务体验,以及品牌对于“让家更舒适、更健康”这一使命必达的决心。

GENJUHAOXIANGJIA2017NIANDUCAIBAOXIANSHI,JIEZHIQUNIANDI,QISHICHANGGUIMODADAO22YIYUANBINGYIZAIQUANGUO15SHENG80DUOHEXINCHENGSHIBUJU500DUOJIAFUWUWANGDIAN,ZAISHUSHIZHINENGJIAJUXINGYEWUCHUQIYOU。HAOXIANGJIACEOTAOYONGXIANGJIZHEBIAOSHI,“CICILOGOSHENGJIBIAOMING,HAOXIANGJIAJINRU2018NIANHOU,ZAIXINDESHENGTAIFAZHANJIEDUAN,JIANGZHILIYUCHENGWEIXIAOFEIZHESHOUXUANDESHUSHIJIAJUPINPAI。CHULEXITONGHUAJIAJUJIEJUEFANGANWAI,JIANGGENGZHUZHONGFUWUTIYAN,ZHIZAIWEIXIAOFEIZHEDAILAIGENGJIANKANG、SHUSHI、LVSEDEJIAJUFANGSHI。”



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HAOXIANGJIASHUSHIZHINENGJIAJUGUFENYOUXIANGONGSI,ZHONGGUOSHUSHIZHINENGJIAJUJICHENGFUWUSHANG,YIZHONGGAODUANRENQUNDEXIAOFEISHENGJIXUQIUWEIFENGKOU,ZHUANZHUYUJIATINGSHUSHIZHINENGXITONGDEJICHENGHUAJIEJUEFANGAN。SIDAZHUYINGXITONG,HANGAILEYUJIATINGDESHUSHIWENDU、XINXIANKONGQI、JIANKANGJINGSHUI、ZHINENGSHEBEIXIANGGUANDECHANPIN。TONGGUOXITONGHUAJIEJUEFANGAN、CHANPINZUHEJIGONGCHENGSHIGONGGUANLIDENGYIZHANSHIFUWU,WEIYONGHUTIGONGSHUSHIHUANJINGZHENGTIJIEJUEFANGAN。

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